Ms. Shahida Qaiser: A global business promotion leader bridging international expertise with local needs to drive trade, empower SMEs, and champion women’s economic inclusion.
Shahida Qaiser brings a remarkable versatility and a wealth of experience to every challenge she tackles. Her career spans across both public and private sectors, encompassing a diverse range of activities from supporting SMEs in manufacturing and trade marketing to analysing global trade data, crafting impactful documentation, facilitating B2B connections, and building strong relationships with international agencies like JICA, CBI, and SABIT.
Shahida’s international exposure is equally impressive. She has gained valuable insights into the intricacies of various economies by studying industrial operations in key regions, including the EU’s market potentials for developing countries conducted under CBI’s program, “Industrial Expansion” strategies in Ireland & the Netherlands under EEC initiative, China’s development model as well as trade promotion best practices conducted in Seoul- Korea and market potentials in Japan. She consistently strives to adapt these learnings to the local context, recognizing the unique challenges faced by developing countries and applying her global perspective to drive positive change.
In her role at Karachi EPZ, Shahida played a pivotal role in establishing over 100 export-oriented SMEs, primarily in the textile sector. Her dedication went beyond mere facilitation; she provided essential guidance to these businesses, helping them navigate the process of setting up as corporate entities, access government schemes and incentives, and streamline operations through one-window operations. Notably, she championed the inclusion of women in the workforce, encouraging EPZ units to prioritize female workers, a groundbreaking achievement that continues to resonate in the local landscape.
Her expertise extends beyond SMEs and into the realm of trade promotion. As Director at TDAP, Ministry of Commerce, she designed and implemented comprehensive trade marketing roadmaps that yielded tangible results. She fostered close collaboration with exporters, holding regular meetings, conducting in-depth analyses, facilitating informative workshops, and driving data-driven planning. Her contributions to global branding through exhibitions e.g. textile expos in USA, fashion weeks in Japan, “Agrotechnica” in Germany, to quote a few , managing internal
approvals, and ensuring meticulous reporting were instrumental in the success of various trade initiatives. Shahida’s deep understanding of the complexities of trade promotion, coupled with her meticulous planning and execution skills, allowed her to excel in a demanding environment that required efficient collaboration across teams and systems.
Her impact is evident in the enduring legacy of her work. Documents she drafted, including the “application form” for investment proposals, the “criteria for assessing value addition” and inputs for General and Lease Agreements, remain in use at the EPZ, serving as a testament to her ability to create systems and processes that stand the test of time.
Additionally, her leadership in conducting B2B offices during EXPO Pakistan facilitated numerous productive meetings between exporters and buyers, further solidifying her reputation as a skilled facilitator and bridge-builder. Throughout her career, Shahida has consistently served as a focal point for technical assistance programs by international donor agencies, CBI of Holland, JICA of Japan, SABIT of USA, demonstrating her exceptional ability to bridge the gap between international expertise and local needs.
In essence, Shahida Qaiser is a highly skilled and versatile professional with a deep understanding of international business and a proven track record of success across diverse sectors. Her unwavering commitment to local development, combined with her ability to navigate complex environments and drive positive change, makes her an invaluable asset to any organization seeking a leader with a global perspective and a passion for making a difference.
Shahida Qaiser:
Master’s in “International Relations” -KU. Geography as Graduation major -Punjab Uni. Certifications.: “Trade Promotion” KOICA- Korea, “ Trade &Investment “ by Mincom, CCPIT & Renmin Uni-China, “ Industrial expansion” by EEC in Ireland, Netherlands & Belgium, “EXPRO”-Eng & Metal Working” Hague & Hannover by CBI-Holland ,” BLS/AED/1st Aid “- Qatar, “Women Executive” British Council-Karachi
* 18 Years of hands-on experience and expertise in technologies such as (Java, Android, Angular, Spring Framework, JavaScript, MySQL, Big Data including Hadoop and Spark, Amazon AWS, Kubernetes, MS Azure, Salesforce, NoSQL, Agile Engineering, GraphQL, NodeJS, etc.)
* 10 years of solutions architecture experience. Worked on specialized projects for cloud modernization using latest technology tools and efficient process management
* Certified Agile Scrum Master with 7 years of agile team leadership experience
* Subject matter expertise in cloud-native application modernization, estimation of new project timelines, requirement, and project gap analysis (SMART), budgeting, mentorship, and hands-on development of critical components in project architecture, proof-of-concepts, etc.
* Served as a solutions architect and lead 4 developer team for US based top tier insurance company for building worker compensation portfolio analysis tool (scoring system)
* Awarded with best performing employee twice in a row working with Tufts Health Plan
* Awarded with rising star award twice in a row working as a solutions architect for a fintech firm
* Awarded with ONE Ford Recognition Award for performing as the best architect in EV team
* Awarded with FCS PhD Student recognition award in Dalhousie (Research and Innovation)
* Served as lead technology architect on a full stack application using Microsoft Azure based Cloud Native technology (implementing microservices in Azure Kubernetes)
* Worked as a tech lead with focus on Angular and REST Services backend. Revamped legacy application into modern technology with Medavie Blue Cross Insurance client
* Awarded second prize in Zero Touch Hackathon for creating an innovative idea for one-question insurance quote application with the use of machine learning and data science
* Served as a Lecturer for graduate students in Advanced Data Analytics and Cloud Computing in Dalhousie Computer Science department between 2017 and 2018
* Have gained experience in ASP.Net technologies with strong focus on C#.Net and Oracle
* Worked on JAVA Spring Boot Framework projects using PrimeFaces, RichFaces, Angular, React, Flutter and other UI technologies
* Have also worked on security and identity protocols (OpenID, OAuth) and Java cryptography techniques (AES, MD5, KeyStore, Signature, Authentication & Authorization)
* Expert in creating solution architecture UML diagrams using Visio considering all platform needs
Usman Qaiser is a Pharmacist qualified as Doctor of Pharmacy –pharm-D and a Marketing Professional with an MBA degree. He has worked as creative and collaborative Business and Marketing Manager with 10 years’ experience in marketing of global leading brands in infant nutrition, medical nutrition, Ophthalmology & Pharma. Brands and Portfolios, he worked in Mead Johnson Nutrition, Nestlé Health Sciences, Bausch & Lomb (see better, live better) and Santen.
Usman Qaiser has partnered with Rija Nawab in Morphosis FZCo, a company based in Dubai. He works as Director and Head of Strategy
Morphosis FZCo is a leading Marketing Communication and Strategy Firm. Company mission is to provide comprehensive solutions to pharmaceutical companies.
Customer> All the strategies that are focused on customer centric that bring long term results.
Care> providing utmost level of satisfaction to Clients
Creativity> bringing creativity to brands marketing strategies and campaigns
Muhammad Usman Qaiser
Head of Strategy
Morphosis FZCo
Hammad is a technopreneur with investments in multiple tech and performance marketing companies. He is the current Founder & CEO of AFFILITO (a performance marketing company) specializing in performance ads (Google, Push, Native & Apps). The company currently works with 2000+ brands globally with assets live in 25+ countries including USA, UK, Germany, Poland, Spain among several others. In addition, he is the founder and board member of the following tech ventures: XYZEE, 10coders and QAISTECH in Pakistan as well as the founder of tech ventures in UAE and USA.
His passion to put Pakistan on the map of IT leaders, has encouraged him to expand his portfolio very quickly over the last 3 years.
Hammad currently sits as a member of the board of “Qaiser Group of Companies” and contributes toward company projects through his expertise and experience.
Alia Noor has two decades of professional experience in providing advisory services in the fields of Finance, Corporate tax, Value Added Tax (VAT), Economic Substance Regulation (ESR), Ultimate Beneficial Owner (UBO), Anti Money Laundering (AML), Finance, Audit, and Fintech to diversified industries including FMCG, Hospitality, Aviation, and others in Pakistan and Gulf states.
She currently holds a set of professional qualifications, FCMA, and MBA along with Certifications in Oxford Fintech Program, Digital Mindset, COSO Enterprise Risk Management, COSO Internal control, and GCC VAT Diploma.
She was amongst the early trend settlers advising and supporting the Dubai Airports in VAT implementation. She has been associated with EY and Unilever Pakistan for external and internal audits. In the field of management consultancy, she has provided solid advisory services to businesses on maximizing financial performance & and growth and undertook business evaluation and feasibility studies.
She also holds the position of Director VAT in the LEA Consultant & Director Program at Alif Technologies.
Alia is a speaker and trainer for Corporate tax, VAT, AML, UBO, ESR and Fintech. Her articles are published on LinkedIn https://www.linkedin.com/in/alia-noor/.